The Dieringer Research Group, Inc. (The DRG) – Medium

The Dieringer Research Group, Inc. (The DRG)

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The Dieringer Research Group, Inc. (The DRG)

Seeking Business Resilience? Focus on These 3 Areas First

How do you think about business resilience? Is it just about “bouncing back?” Like a rubber band? In today’s world, business resilience is…

5 min readAug 17, 2022

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Seeking Business Resilience? Focus on These 3 Areas First

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The Dieringer Research Group, Inc. (The DRG)

Adaptive Resilience with Lanie Johnson

Watch the video below. The DRG’s President & CEO, Lanie Johnson, talks about how Adaptive Resilience can help people be more accepting of…

2 min readSep 15, 2022

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Adaptive Resilience with Lanie Johnson

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The Dieringer Research Group, Inc. (The DRG)

7 Business Leaders Bringing Adaptive Resilience to Life

When The DRG added a component to our website focusing on Adaptive Resilience, we knew we had tapped into something big. Adaptive…

11 min readJan 31, 2022

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7 Business Leaders Bringing Adaptive Resilience to Life

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The Dieringer Research Group, Inc. (The DRG)

Why Is It Important Now To Conduct Marketing Research?

If you’re like us, you’re reading that right now it’s more important than ever to conduct marketing research. While we agree with that…

6 min readJun 8, 2022

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Why Is It Important Now To Conduct Marketing Research?

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The Dieringer Research Group, Inc. (The DRG)

Six Degrees of Kevin Bacon Meets CX

Check out this video breaking things down by degrees of separation when it comes to how all employees impact the customer experience…

1 min readMar 25, 2022

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Six Degrees of Kevin Bacon Meets CX

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The Dieringer Research Group, Inc. (The DRG)

The DRG Story

As told by Lanie Johnson, President & CEO of The DRG (The Dieringer Research Group, Inc.)

3 min readJul 15, 2022

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The DRG Story

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The Dieringer Research Group, Inc. (The DRG)

Navigating the Change in Member Expectations

An eBook from The DRG for the Health Insurance Industry

2 min readMay 16, 2022

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Navigating the Change in Member Expectations

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The Dieringer Research Group, Inc. (The DRG)

Spotlight on Gen Z: Getting to Know the Next Gen Banking Consumer

2 min readMay 16, 2022

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Spotlight on Gen Z: Getting to Know the Next Gen Banking Consumer

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The Dieringer Research Group, Inc. (The DRG)

Who Owns CX and EX?

The language used around customer experience (CX) can be dramatic. Phrases about being “customer obsessed” or making customer experience…

6 min readFeb 23, 2022

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Who Owns CX and EX?

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The Dieringer Research Group, Inc. (The DRG)

Brand Trust: Optimism or Cynicism Ahead in 2022?

In 2021, brand trust became even more of an it factor, the new currency if you will, for many brands looking to emerge from the pandemic…

8 min readDec 13, 2021

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The Dieringer Research Group, Inc. (The DRG)

The Dieringer Research Group, Inc. (The DRG)

Specializing in CX, BX, and EX research/consulting — we bring the human component to marketing research. WBENC-certified. Visit our site: www.thedrg.com

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